Jeans with Good Genes

Recycled Denim. Ethical. Durable. Sustainable.

We're leading the way in changing the denim industry for the greater good.

Ludlow is here!
Your favorite fit just got a refresh - Introducing its latest wash: Vintage Medium Indigo

Elevate your Fall wardrobe with these recycled cotton jeans.

Our Commitment To You

Everything we create is made with one goal in mind – never putting our interests before what's good for the planet. From our sustainability and social initiatives to being transparent in how we do business, we're working towards a brighter future, one pair of jeans at a time.

"Haven't loved a pair of jeans this much in a long time! Flattering, incredible softness and great wash."

- Jamie F.

"These jeans are so comfortable!! And cute! They have brightened up my wardrobe."

- Kelly T.

"They are super comfortable and have such a flattering fit. I love the style and look of these jeans!"

- Lauren C.

"I really liked these jeans! I liked that there was just enough stretch, and the dark wash was perfect."

- April B.
Try Before You Buy

Prefer to try before you buy? We’ve got you covered. Our stockists are waiting for you!


Every pair of jeans has a story to tell. What's your story?