Jeans with Good Genes

Ethical. Durable. Sustainable.

We're leading the way in changing the denim industry for the greater good.

Season Essentials

Freshly restocked, just in time for fall!

Our Commitment To You

Everything we create is made with one goal in mind – never putting our interests before what's good for the planet. From our sustainability and social initiatives to being transparent in how we do business, we're working towards a brighter future, one pair of jeans at a time.

"Haven't loved a pair of jeans this much in a long time! Flattering, incredible softness and great wash."

- Jamie F.

"These jeans are so comfortable!! And cute! They have brightened up my wardrobe."

- Kelly T.

"They are super comfortable and have such a flattering fit. I love the style and look of these jeans!"

- Lauren C.

"I really liked these jeans! I liked that there was just enough stretch, and the dark wash was perfect."

- April B.
Try Before You Buy

Prefer to try before you buy? We’ve got you covered. Our stockists are waiting for you!


Every pair of jeans has a story to tell. What's your story?