Our Story

Some would say I was born in indigo. Others would say I have indigo in my veins. I say, it's just about making something I love.

Chances are you have worn a pair of my jeans without even knowing it. I've  been making jeans for some of your favorite brands for over a decade. I've worked with some of the best designers in the world and have just about seen it all. From ultra high end factories in Italy and the US, to large production facilities in South East Asia, I have spent much of my time cultivating partnerships with ethical fabric mills and factories around the globe.

Throughout the years, I've seen and continue to see brands that take advantage of factory workers, turn a blind eye to subpar working conditions, and operate under a “no questions asked” policy.

I dream of a world of ethical, premium, and sustainable jeans. My questions drive me to answers, and my answers lead to change.

The first step to change is to stop solely making jeans for other brands, and to start making them for you. I feel compelled to bring you a product that you deserve. We invest more into our materials and labor to focus quality.

I am not here to disrupt the industry, rather I am here to do my part to change the industry.

Every pair of jeans has a story to tell. This is my story...What's yours?


Oliver Logan






A word we all hear often.
Here's what it mean to us:

recycled yarn

re-use materials