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Radical Transparency
Innovation focused. Environmentally oriented.
Here’s what makes our denim special.
We stand for inclusiveness and respect of all people and the planet we call home; mother earth. It is our mission to make positive changes for a better future by doing what we love most, ethically made denim.
Everything we create is made with one goal in mind – never putting our interests before what's good for the planet. From our sustainability and social initiatives to being transparent in how we do business, we're working towards a brighter future, one pair of jeans at a time.
Based in Los Angeles, we're committed to ethical denim - minimal footprint for maximum comfort. We go to great lengths to ensure our entire supply chain is as responsible and clean as possible, from growing and harvesting organic cotton to sewing and finishing, plus all the processes in between.
We do this by choosing to only partner and cultivate relationships with like-minded suppliers across the globe - all of who won't compromise people, the planet, and quality for the end gain.
our positive impact
Our jeans have proven to conserve emissions, offsetting 414 hours of energy per pair.
Our commitment to the planet
As leaders in ethical apparel, we need to walk the walk as much as we talk the talk. We value our community, and we value transparency, especially regarding our sustainability efforts.
That is why we have partnered with Green Story, a platform that measures the environmental impact of brands. They have concluded that just one of our shirts saves 969 liters of water, roughly 510 days' worth of drinking water. A single pair of our jeans conserves .52 CO2 emission, about 1.2 miles worth of driving, and our pants have proven to be quite efficient, offsetting 414 hours of energy per pair.
While we are proud of the statistics, we know there is more work to be done. As we grow, this ongoing partnership with Green Story will help us offset our carbon footprint and maintain our vision for a brighter tomorrow. Eco-friendly apparel is a rapidly growing industry, and we are honored to be on the front lines.
recycled yarns
Our clothes are made from reclaimed fibers sourced from textile waste that has first been sorted by type and color before being stripped and re-spun into yarns and fabrics ready to be used to make our jeans.
ethical supply chain
We have partnered with global suppliers, all of whom have the highest environmental and sustainable standards and, just as importantly, treat their people with respect and are paid well.
factories
Our factories are committed to creating a cleaner fashion industry by using the latest technology to significantly reduce our emission output, save energy and resources, and ensure better wastewater treatment.
reused materials
We're closing the loop on our manufacturing process, meaning our clothes are made with recycled material from post-consumer waste. So, the clothes you're wearing now could end up in our jeans and tees.
Our clothes are made from reclaimed fibers sourced from textile waste that has first been sorted by type and color before being stripped and re-spun into yarns and fabrics ready to be used to make our jeans.
We have partnered with global suppliers, all of whom have the highest environmental and sustainable standards and, just as importantly, treat their people with respect and are paid well.
Our factories are committed to creating a cleaner fashion industry by using the latest technology to significantly reduce our emission output, save energy and resources, and ensure better wastewater treatment.
We're closing the loop on our manufacturing process, meaning our clothes are made with recycled material from post-consumer waste. So, the clothes you're wearing now could end up in our jeans and tees.
We go to great lengths to ensure our entire supply chain is as responsible and clean as possible, from growing and harvesting organic cotton to sewing and finishing, plus all the processes in between.
our factories
We know our seamstress' by name
Location Zhongshan City, China
Employees 500 people
What They Do Cutting, sewing, washing, and finishing
Why We love them They recycle the water used to make our jeans, and have a high tech eco friendly wash set up. Plus, they offer employees paid maternity leave, continued education programs, and childcare.
Location Dongguan, China
Employees 40 people
What They Do Garment accessories and trims.
Why We love them They provide woven labels in recycled yarns and printed labels in recycled polyester tape. They're Oeko-tex, Sedex, and bluesign certified, plus they offer employees paid maternity leave.
Location Foshan, China
Employees 480 people
What They Do Denim fabric.
Why We love them Up to 80% of key water discharge from their dyeing and finishing plant is recycled or reused. They're certified by Global Recycle Standard (GRS), Organic Content Standard (OCS), and BSCi, members of Cotton Made in Africa (CmIA), US Cotton Trust Protocol (USCTP), and Zero Discharge of Hazardous Chemicals (ZDHC) Gateway. They're a Better Cotton Initiative (BCI) User, Cotton USA Licensee, and are Higg Facility Environment Module (FEM) Verified. Plus, they offer their staff social insurance, maternity leave, travel and housing allowance, and staff children's education programs.
Location Pakistan
Employees 4200 people
What They Do Textiles and garments
Why We love them MG Apparel aims for Net Zero CO₂ by 2050, with a LEED Platinum facility and solar energy. Their sustainability efforts include water recycling, energy reduction, and certifications like OEKO-TEX®, GOTS, BCI, and ISO. They prioritize women's empowerment through extensive training programs, literacy initiatives, and skills development. Additionally, they support education by operating schools, providing scholarships, and improving local educational infrastructure for over 5,000 students.
the right fit
We Make Jeans For Every Body
We’ve innovated from day one, offering quality, style and substance in every size—24-35. Using WAIR, we’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always. Every piece in our collection is shown on at least three size ranges of models, to eliminate the friction around finding your perfect fit.
eyes on tomorrow
While we are proud of what we are doing, we know there is more work to be done. As we grow, we maintain our vision for a brighter tomorrow. We are working towards innitiatives that elevate our positive impact for people and planet.
@oliverlogan
#myoliverlogan – Every pair of jeans has a story to tell. What's your story?