rebrand our story

We're making positive changes for a better future by doing what we love most, ethically made denim.

Sustainability

Recycled Yarn

Our clothes are made from reclaimed fibres sourced from textile waste that has first been sorted by type and color before being stripped and re-spun into yarns and fabrics ready to be used to make our jeans.

Reused Materials

We're closing the loop on our manufacturing process, meaning our clothes are made with recycled material from post-consumer waste. So, the clothes you're wearing now could end up in our jeans and tees.

Transparency

Ethical Supply Chain

We have partnered with global suppliers, all of whom have the highest environmental and sustainable standards and, just as importantly, treat their people with respect and are paid well.

Factories

Our factories are committed to creating a cleaner fashion industry by using the latest technology to significantly reduce our emission output, save energy and resources, and ensure better wastewater treatment.

Environmental Impact of our Jeans

20%
LESS FABRIC DYE
20%
less green house gas
20%
LESS ELECTRICITY

Jeans with Good Genes

#MYOLIVERLOGAN

Every pair of jeans has a story to tell. What's your story?