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Innovation focused. Environmentally oriented.
Here’s what makes our denim special.
We stand for inclusiveness and respect of all people and the planet we call home; mother earth. It is our mission to make positive changes for a better future by doing what we love most, ethically made denim.
Everything we create is made with one goal in mind – never putting our interests before what's good for the planet. From our sustainability and social initiatives to being transparent in how we do business, we're working towards a brighter future, one pair of jeans at a time.
Based in Los Angeles, we're committed to ethical denim - minimal footprint for maximum comfort. We go to great lengths to ensure our entire supply chain is as responsible and clean as possible, from growing and harvesting organic cotton to sewing and finishing, plus all the processes in between.
We do this by choosing to only partner and cultivate relationships with like-minded suppliers across the globe - all of who won't compromise people, the planet, and quality for the end gain.
Our jeans have proven to conserve emissions, offsetting 414 hours of energy per pair.
As leaders in ethical apparel, we need to walk the walk as much as we talk the talk. We value our community, and we value transparency, especially regarding our sustainability efforts.
That is why we have partnered with Green Story, a platform that measures the environmental impact of brands. They have concluded that just one of our shirts saves 969 liters of water, roughly 510 days' worth of drinking water. A single pair of our jeans conserves .52 CO2 emission, about 1.2 miles worth of driving, and our pants have proven to be quite efficient, offsetting 414 hours of energy per pair.
While we are proud of the statistics, we know there is more work to be done. As we grow, this ongoing partnership with Green Story will help us offset our carbon footprint and maintain our vision for a brighter tomorrow. Eco-friendly apparel is a rapidly growing industry, and we are honored to be on the front lines.
We go to great lengths to ensure our entire supply chain is as responsible and clean as possible, from growing and harvesting organic cotton to sewing and finishing, plus all the processes in between.
Location Zhongshan City, China
Employees 500 people
What They Do Cutting, sewing, washing, and finishing
Why We love them They recycle the water used to make our jeans, and have a high tech eco friendly wash set up. Plus, they offer employees paid maternity leave, continued education programs, and childcare.
Location Dongguan, China
Employees 40 people
What They Do Garment accessories and trims.
Why We love them They provide woven labels in recycled yarns and printed labels in recycled polyester tape. They're Oeko-tex, Sedex, and bluesign certified, plus they offer employees paid maternity leave.
Location Foshan, China
Employees 480 people
What They Do Denim fabric.
Why We love them Up to 80% of key water discharge from their dyeing and finishing plant is recycled or reused. They're certified by Global Recycle Standard (GRS), Organic Content Standard (OCS), and BSCi, members of Cotton Made in Africa (CmIA), US Cotton Trust Protocol (USCTP), and Zero Discharge of Hazardous Chemicals (ZDHC) Gateway. They're a Better Cotton Initiative (BCI) User, Cotton USA Licensee, and are Higg Facility Environment Module (FEM) Verified. Plus, they offer their staff social insurance, maternity leave, travel and housing allowance, and staff children's education programs.
We’ve innovated from day one, offering quality, style and substance in every size—24-35. Using WAIR, we’re committed to challenging industry norms to bring you a collection that is 100% inclusive, always. Every piece in our collection is shown on at least three size ranges of models, to eliminate the friction around finding your perfect fit.
While we are proud of what we are doing, we know there is more work to be done. As we grow, we maintain our vision for a brighter tomorrow. We are working towards innitiatives that elevate our positive impact for people and planet.