Everything we create is made with one goal in mind – never putting our interests before what's good for the planet. From our sustainability and social initiatives to being transparent in how we do business, we're working towards a brighter future, one pair of jeans at a time.

Based in Los Angeles, we're committed to ethical denim - minimal footprint for maximum comfort. We go to great lengths to ensure our entire supply chain is as responsible and clean as possible, from growing and harvesting organic cotton to sewing and finishing, plus all the processes in between.

We do this by choosing to only partner and cultivate relationships with like-minded suppliers across the globe - all of who won't compromise people, the planet, and quality for the end gain.

Using denim as a force for good is at the core of who we are, and so is making jeans and clothes that transcend seasons, are super comfy, and are designed to suit every body.

This is Oliver Logan.

Thanks for being part of our story.

Cheers, Oliver Logan

Our Mission

We're making positive changes for a better future by doing what we love most, ethically made denim.

OL + Greenstory

As leaders in ethical apparel, we need to walk the walk as much as we talk the talk. We value our community, and we value transparency, especially regarding our sustainability efforts. That is why we have partnered with Green Story, a platform that measures the environmental impact of brands. They have concluded that just one of our shirts saves 969 liters of water, roughly 510 days' worth of drinking water. A single pair of our jeans conserves .52 CO2 emission, about 1.2 miles worth of driving, and our pants have proven to be quite efficient, offsetting 414 hours of energy per pair.

While we are proud of the statistics, we know there is more work to be done. As we grow, this ongoing partnership with Green Story will help us offset our carbon footprint and maintain our vision for a brighter tomorrow. Eco-friendly apparel is a rapidly growing industry, and we are honored to be on the front lines.


Recycled Yarn

Our clothes are made from reclaimed fibers sourced from textile waste that has first been sorted by type and color before being stripped and re-spun into yarns and fabrics ready to be used to make our jeans.

Reused Materials

We're closing the loop on our manufacturing process, meaning our clothes are made with recycled material from post-consumer waste. So, the clothes you're wearing now could end up in our jeans and tees.

Ethical Supply Chain

We have partnered with global suppliers, all of whom have the highest environmental and sustainable standards and, just as importantly, treat their people with respect and are paid well.


Our factories are committed to creating a cleaner fashion industry by using the latest technology to significantly reduce our emission output, save energy and resources, and ensure better wastewater treatment.

Our Factories

Easipower Co., Ltd.

Location: Zhongshan City, China

Employees: 500 people

What they do: Cutting, sewing, washing, and finishing

Why we love them: They recycle the water used to make our jeans, and have a high tech eco friendly wash set up. Plus, they offer employees paid maternity leave, continued education programs, and childcare.

Sun Tat Label Pty Ltd

Location: Dongguan, China

Employees: 40 people

What they do: Garment accessories and trims

Why we love them: They provide woven labels in recycled yarns and printed labels in recycled polyester tape. They're Oeko-tex, Sedex, and bluesign certified, plus they offer employees paid maternity leave.

Deyao Textile Co. Ltd

Location: Foshan, China

Employees: 480 people

What they do: Denim fabric

Why we love them: Up to 80% of key water discharge from their dyeing and finishing plant is recycled or reused. They're certified by Global Recycle Standard (GRS), Organic Content Standard (OCS), and BSCi, members of Cotton Made in Africa (CmIA), US Cotton Trust Protocol (USCTP), and Zero Discharge of Hazardous Chemicals (ZDHC) Gateway. They're a Better Cotton Initiative (BCI) User, Cotton USA Licensee, and are Higg Facility Environment Module (FEM) Verified. Plus, they offer their staff social insurance, maternity leave, travel and housing allowance, and staff children's education programs.

Shop our latest styles


Every pair of jeans has a story to tell. What's your story?